Business owners know how important content is for their social channels. It is what sets the tone of your business, how others perceive you and also it is what drives new and current people back to your social media channels. One question we are asked frequently by both Fity Social Media customers and interested business owners is “what is a good content strategy that would work well for my business.”
If you recently downloaded our Fity Social Media Free Social Media Marketing Strategy then you know exactly what type of content should be posted and how to congruently integrate content + ads + analytics. However, for those have not download the full strategy, we are going to share with you the content piece of the strategy that has proven to be successful for every type of business no matter the industry.
The first part of the strategy is knowing exactly how much content to post and when to post it. We recommend to all of our clients and community business owners to not post less than once a day but do not post more than 3 times per day. If you are posting less than once per day, the reach on your social channels is going to fall. If the reach on the social channel is low, then when you decide to put out a post none of your fans are going to even see the published post. If you are posting 3+ times per day, you are not only going to annoy your fan base, but also portray an arrogance image of self promotion. Knowing when to post your content is simple. Using analytic platforms such as Social Report, Simply Measured and SproutSocial, you can see what date and hour of the day your fans are online most. Once you have that metric, post your content at those specific times!
After you have figured out the best time to post your content, then it is time to create the content. The content creation strategy for every business should consist of three different styles of posts: Educational, promotional and engaging.
Your educational posts should include a recent article or news update about your business’ industry. With this piece of content you not only want to educate the fans about the industry. but also show your fans that you are a thought leader in the industry and know what is going on at all times.
The promotional style post is when you are promoting your own business or brand. The objective of this post should be to lead your fans and followers to your website or landing page. The more creative you are with these posts, the more likely you will have your fans opt-in to what you are asking them to do.
The last type of post in the 3 piece strategy is the engagement styled post. With this post your main objective is to grab fans and followers attention and have them in some way engage with the post. This type of post is the most popular for increasing exposure and virality on a page. These posts usually consist of a high quality image with one line of text or a question styled post with specific A, B, C answers.
If you would like to see examples of these styles of posts or if you would like to learn more about them you can download our Free Fity Social Media Social Media Marketing guide. In this guide we discuss everything from Content to Advertising.
We are offering complimentary assistance to any business owner looking to strategically plan out his or her social media content. Feel free to contact us today and we will get you setup with a Fity Social Media account executive.